Spotify is running a test in Australia that lets users skip audio and video ads any time they want, says it may help company train its ad targeting algorithms (George P. Slefo/Ad Age)



George P. Slefo / Ad Age:

Spotify is running a test in Australia that lets users skip audio and video ads any time they want, says it may help company train its ad targeting algorithms  —  Spotify is hoping to deliver another blow at rival Pandora, all in an effort to dominate the fast growing, $1.6 billion market that is digital audio advertising.


Source: TechMeme

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